For its tenth anniversary, Xango wanted to engage its audience with a nod to the history of the mangosteen (the base of the juice), as well as its local, Utah roots. We created a mantra that could be wrapped on its collectors' bottles in addition to fun, playful infographics about Utah.
“Quite excellent,” she said. Quite extraordinary, that splendid fruit. The legendary mangosteen was delivered to the queen with such intention to make the healthy healthier. The happy happier. And the unfortunate less so. A juicy fruit. A reigning queen. A magnificent fruit. A majestic woman. The queen of the land. The queen of fruit. United to bring health to the land. And happiness to the heart.